The company specialises in craft brewing from niche pale ales to adventurous blends of citrus and spirits. We were approached to create this brand concept to be as true to the Geroge Lucas franchise, Star Wars. With copyright in mind, this was anticipated to be change and shaped to be true to the current identity and story of the company.

Many hidden features depict this package and brand identity with every element referencing a part of the jedi Qui Gon Jinn. Understanding who this jedi knight was,

the gin embodies a mature power and wisdom, yet a maverick and controversial in its form. Acknowledging the philosophy of Jinn, sometimes it is better to ‘feel, don’t think - use your instincts.’ This is what this package challenged me to do.

When: November 2023
What: Brand Identity, Packaging Design, Copyrighting and Name Generation
Who: Undisclosed