Lucon Homes

Lucon Homes is a new local domestic builder specialising in renovations, extensions and outdoor living. Providing the tools for their branding and identity needs, I worked with Lucon to create the essential brand foundation for their feature on the new Channel 7 program, Dream Home.

Lucon Homes was born from an motivated and determined builder looking to take on the residential projects throughout Melbourne. With this straightforward mentality, simply put: the client wanted a brand that was adaptive and symbolic without loosing the family name.

With a reluctance to fall into the typical builders logo marks, I dived into the building industry and what it meant to the client. Connections and quality. With these principles in mind, the pieces that create this icon symbolise not only connection to the family name, but to the relationships build throughout their life the birthed Lucon Homes. With

a strong use of timber in their projects, this was the foundation of the line-work created. Complimented by a simple colour palette, this provides the blank canvas for their quality of work to be seen and appreciated.

While the program is yet to be released on Channel 7, Lucon Homes continues to build quality homes for their customers.

When: February 2023
What: Brand Strategy & Identity, Social Media Assets, Signage and Apparel
Who: Lucon Homes

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