Moving home can be one of the most stressful, emotional and taxing times in your life. No matter if you are taking on this journey by yourself or with the help of friend, family or external services, it is a task that most don’t want to do often.

Melbourne startup Mover’s Choice found a need for a better solution in a diluted market where this pain point was not being addressed. With an extensive knowledge in the storage business, growth potential and determination of success, MOCH developed their business model putting the customer first ensuring a seamless experience throughout a once dreaded and procrastinated task.

MOCH demanded a more holistic brand approach when taking on an industry with little excitement and character. Whilst their service is straightforward, the client wanted to challenge this notion of typical removalist services - why do we have to be a faceless company moving your prized possessions?

In our evolution of the current identity, the new abbreviation MOCH positions the company to be accessible both visually and verbally for users, customers and staff.

Mover’s Choice continue to develop their business model to bring the best and most innovative solutions to the industry. With this evolution, MOCH took its next steps into breaking into the corporate and commercial world as it embeds itself as a major player with big visions for the future of transport and removal.

When: May 2017 - March 2022
What: Brand Strategy & Identity, Packaging Design, Art Direction and Social Media
Who: Mover’s Choice & Co