The Performance Podiatrist
The Performance Podiatrist is an independent clinic found on Burgundy Street, Heidelberg practicing podiatry for all ages with focus on performance athletes. Although the audience is vast, the client wanted a clear and concise message; this what we do and this is who we are.
TPP strides to get the population doing what they love, pain free and exceeding their goals with confidence. This is done providing high quality care, education, and empowerment. I was engaged to developed the new identity for the business in time for the clinic opening.
With reference to The Performance Podiatrist mission, we designed a multi-stroke foot icon that creates the symbol for ‘what we do’.
In addition, a flexible word mark that portrays ‘this is who we are’. Together, they create the fundamental identity for The Performance Podiatrist.
With a clinic that is focused on the welfare of their customers, I underwent colour exploration that depicts nurture and compassion alongside with stability and knowledge. The identity hones in on the concept of an inclusive healthcare services that prides themselves in their work.
The clinic continues to operate and has continued to expand their services via a new healthcare umbrella - Nexus.
When: February 2022
What: Brand Identity & Strategy, Social Media Assets, Signage
Who: The Performance Podiatrist